Category Archives: Blogging for Profit

How to Make a Living from Blogging

Making a living as a blogger is a dream that many people share. If you are like most people, the thought of being able to work from home, set your own hours and write about a topic that inspires you is incredibly appealing. Unfortunately, most people who start blogging for profit never reach their goals. There are two main reasons for this.

First, many people overestimate how quickly their traffic will grow. When they don’t see immediate results they get frustrated and give up. Second, many bloggers fail because they didn’t start with a plan. Just like any other business, blogging needs to be approached with a solid plan for how you expect to reach your goals. Otherwise it is easy to get sidetracked before you start to turn a profit.

The key to blogging success is growing a large readership. Unless you have substantial traffic, you won’t be able to demand high enough advertising dollars to earn a living. Unfortunately, getting traffic isn’t as easy as it used to be. Today, having a successful blog involves far more than writing excellent, engaging content. You also have to find innovative ways to market your blog and grow your readership.

If you make the mistake of focusing only on your writing and neglect marketing, you won’t see the results you want. Even the best writing is worthless if no one ever reads it. Instead, you have to take a two-pronged approach. Along with writing excellent content and providing regular updates, you also have to invest a significant amount of time in marketing.

Regular updates are important. However, don’t feel like you need to update your blog every day. Instead, try updating it several times a week. Make each post the absolute best that it can be. Then, spend the rest of your time focusing on marketing.

There are quite a few effective marketing techniques that you can employ. One of the most popular is writing a guest post for another blog. Look for high-traffic blogs in your market. Contact the blog owner and ask them if you could do a guest post in exchange for a link back to your blog. As long as you provide high quality content, many blog owners will be happy to accept your post. After all, it is essentially free content for their blog.

Guest blogging benefits you in two ways. First, it allows you to reach out to the other blog’s audience. If you content is engaging enough, hopefully they will click through to read more on your blog. Additionally, it also provides a link back to your site, which helps boost your standing in the search engines.

If you are stuck for ideas on how to proceed, take a look at some of the most successful blogs in your industry. Try to determine what they are doing that is different than what you are doing in terms of marketing. Once you have an understanding of what you want to achieve, sit down and write out a plan for how to get there. Determine how many days a week you plan to post and how much time you want to commit to marketing.

Taking the time to market your blog can mean the different between success and failure. If you develop a plan and stick with it for the long haul, you can successfully make a living with your blog.

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Blogging for Fun or Profit

As more people become familiar with the Internet, the popularity of blogs continues to rise. Once considered the perfect avenue for expressing one’s point of view or opinions, they now provide huge amounts of information specifically targeted to an audience. Many blogs are updated daily, and are used as a way to help promote businesses and ideas. They work as an ideal marketing tool.

Starting a Blog

The first step in starting a blog is to determine exactly what information it will dispense. It is imperative the start with a solid idea, and attempt to be a specific in detail as possible. The blog will need to be distinctive in order to stand out from all of the competition, in any category. The blog subject needs to be about information that fascinates both you and others. If you do not have the ability to generate high quality content routinely, on the subject that you choose, then the blogging site might not produce the results you desire.

The Planning Process

You will first need to determine exactly what type of blog you will have, and the number of pages that will display. Typically, the blogging site will have a homepage, where every recently updated post will be displayed. The planning process should include exactly what type of content you will acquire, write or create. It is important to never stray far away from the original purpose of the blog.

Producing Content

Successful blogs start with a good foundation of high quality content. Because you are interested in the subject, you can begin writing blogging material, or developing videos. Attempt to produce at least 10 different posted entries for the blog before launching the site.

Design the Blog

Many blogging sites offer a free to use dashboard and text editor that makes it easy to create your own blog. You have the ability to select the colors, the font size, the font type, and background pictures or images. Remember while developing the blog, that your target audience will be viewing exactly what you create. It is quite possible to design the entire blog and update your first post within just a few hours.

Advertising the Site

The other way the people will know that the blogging site exists is to promote it. This can be accomplished in a variety of ways including using social media. You can promote your blogging site through your Facebook account, Twitter account, and even on MySpace and Craigslist. There are numerous blog communities that do nothing but promote blogging sites dedicated to specific topics.

Updating Daily

Until you obtain a huge audience, you will likely need to update your blogging site once a day. As the site becomes more popular, you can either boost the daily post to more than once a day, or reduce the amount to only one or two times a week. Based on the type of content, and the target audience, you can easily gain more visitors by offering content of value.

Blogging sites are a two-way street. Allow every viewer or visitor to participate in the process by allowing them to leave comments.

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